Club Flannel "Hotel & Resort Since 1974..."

Club Flannel "Hotel & Resort Since 1974..."

When designing and selecting this seasons pieces, we started with the word "resort" as our jumping off point. Whilst thinking long and hard about where we would like to spend the summer this year. One word came to mind...Byblos.

Steeped in a rich history with a star-studded clientele list that included the likes of Elton John, Cher, Jack Nicholson and Mick Jagger (who happened to spend his honeymoon there with Bianca Perez in 1971). The Hotel Byblos in St. Tropez was the place to be.

REG LANCASTER/DAILY EXPRESS/GETTY IMAGES

We need not go too deep into the history of the hotel, but we will throw in this bit of trivia.

Jean-Prosper Gay-Para, the founder of Hotel Byblos, originally started the business in an attempt to charm French actress Brigitte Bardot in 1967...

Whether it be the famous faces that graced the hotel or the vibrant colours of the apartment blocks, we wanted to replicate that atmosphere through clothing.

Welcome to Club Flannel, our fictional "Hotel & Resort Since 1974..."

The Club Flannel Gift Shop features a mixture of garments suitable for the French Riviera alongside hotel souvenir "Club Flannel" items which include a baseball cap, pocket tee & beach bag, perfect for when people watching poolside.