Dispatches from Florence: Spring/Summer Buying at Pitti Uomo 110

Last week, we were in Florence for Pitti Uomo 110, buying for Spring/Summer 2027. It's a show that Grey Flannel has attended since the very first edition in 1972, and one we always look forward to.

We've got some exciting things in store for SS27. In between appointments, we also managed to enjoy some fantastic food, wine, and everything Florence has to offer.

Our first stop of the trip led us to visiting 100Hands, a new shirt manufacturer for Grey Flannel, who arguably make the best shirt in menswear. Amazing construction and even better fabrics.

Look at those Collars!

Stripes Stripes Stripes.

A quick pitstop...

at Snack Bar Anna.

Always welcomed in with a smile year in year out with a quick music change to Billy Idol just for us!

Belvest SS27 Fabric Selecting

Summer Trouser Buying.

Striped Shirts seem to be the theme for next season!

Vale Jacket SS27 Swatch Shopping.

The Man, the Myth, Gregory Davis. Saxophonist and Veteran of the Rag Trade.

Monna Caterina Vineyard in Vinci.

Our last night in Tuscany was concluded at Monna Caterina Wine Resort, owned by the Landi family who make our Made in Italy outerwear for their Summer party.

Ending our last evening in Florence on a high with some Fiorentina Steak!